SEO

Google Product Reviews Update Not Designed For Reviews Of Places Or Things

Posted by admin on 2022/01/26 at 8:00 pm

Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations, etc. John Mueller said no, “I suspect not, since these aren’t really products,” he said.

You Can Tell Google To "Stop" Without Saying "Hey Google" First

Posted by admin on 2022/01/26 at 4:53 pm

How many times are you on client calls or meetings and then your Google Assistant device goes off. Then you scramble to say “hey Google — stop.” Well, now all you need to do is say “Stop” and Google will stop, even if you do not first say “Hey Google.”

How to produce actionable content throughout the marketing funnel

Posted by admin on 2022/01/26 at 3:56 pm

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

Posted by admin on 2022/01/26 at 3:26 pm

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design. Please visit Search Engine Land for the full article.

Visualizing Google Core Update Winners & Losers With Python via @sejournal, @artios_io

Posted by admin on 2022/01/26 at 2:45 pm

See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With Python appeared first on Search Engine Journal .

Most SEOs Think 100% Google Algorithm Transparency Would Lead To Worse Search Results

Posted by admin on 2022/01/26 at 2:39 pm

Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree with that sentiment.

How To Drive Facebook Leads Via Phone Calls via @sejournal, @closedloop

Posted by admin on 2022/01/26 at 1:45 pm

Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal

Social Media Sharing Buttons: How & Where To Add Them via @sejournal, @kristileilani

Posted by admin on 2022/01/26 at 12:45 pm

Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where To Add Them appeared first on Search Engine Journal

In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In 2022

Posted by admin on 2022/01/26 at 11:30 am

How can B2B marketers get the most from events in 2022, whether they’re in-person, all-virtual, or in any of several combinations of hybrid formats? The marketing event landscape in 2022 may not be as topsy-turvy and uncertain as it was in 2021, yet there’s no shortage of questions many events are still facing

Microsoft earnings: Search, LinkedIn advertising revenue rise

Posted by admin on 2022/01/26 at 11:14 am

Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Please visit Search Engine Land for the full article.