Are you dizzy yet? The Google search results are still super volatile and we are seeing high levels of chatter spike back up over the past 24 to 48 hours and the tracking tools are also running incredibly hot. There is just so much going on right now in Google Search for an SEO that taking off for Christmas might not be an option for many.
Google’s John Mueller said on Twitter that the number of links, for SEO purposes, is not a useful metric. He also said by the time you calculate all your links, that number has probably already changed – so it is not a good use of your time.
Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead. The post 10 Digital Marketing Fundamentals Every SEO Pro Should Know appeared first on Search Engine Journal .
The new features may make it even harder for OTAs to compete in the search results. Please visit Search Engine Land for the full article
This week we had some fun bugs with both Google Search having some massive indexing issues and Google Ads going offline for a couple of hours. Google has confirmed that they ran a November 2021 local search ranking update between November 30 and December 8th…
Bigger isn’t always better – check out these creative ways SMBs can outrank even the largest competitors in search. The post SEO For Small Business: 5 Ways To Punch Above Your Weight appeared first on Search Engine Journal .
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs)
An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers 55 percent of B2B buying decision makers have said that the top quality for salespeople when it comes to making a deal is an understanding of the business situation and needs, while 40 percent said that demonstrating the return on investment (ROI) was a key trait — two of several findings of interest to digital marketers contained in recently-released survey data. MarketingProfs LinkedIn Shares New Insights on How to Reach Gen Z Users on its Platform [Infographic] Microsoft-owned LinkedIn (client) has released new insight into how brands are increasing reach to Gen Z, which represents the fastest-growing demographic on the professional social platform.
Not only did we have a two hour Google Search indexing outage this morning, but between around 3am ET and 5am ET the Google Ads interface and advertising console was offline as well. We saw numerous reports from advertisers about the outage this morning.