What do B2B marketers need to know about so-called dark social, and what are the best ways to manage and integrate unattributable site visitor traffic? Is the old adage that any traffic is good traffic still true as we knock on 2022’s digital marketing door? As we fall back for daylight saving time, let’s spring forward and take a look at these questions and more
Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor. Please visit Search Engine Land for the full article.
Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor. Please visit Search Engine Land for the full article.
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively. Please visit Search Engine Land for the full article.
What is “share of voice”? Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of media spend by a company compared to the total spend in the market
Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Please visit Search Engine Land for the full article.
Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY change column.
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in.
Microsoft announced it has added the ability to browse Bing Shopping by department, store tabs, editors picks, insights on item popularity, price across multiple stores, and deals.