SEO

Microsoft Advertising Launches Health Insurance Ads

Posted by admin on 2021/10/22 at 8:38 am

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format.

Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers via @sejournal, @mirandalmwrites

Posted by admin on 2021/10/22 at 5:45 am

Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.

Google Tests Larger Font In Mobile Search Bar

Posted by admin on 2021/10/22 at 4:05 am

Google is testing a larger font and larger search bar in the mobile search interface. This was spotted by Brodie Clark, who posted two images on Twitter

Facebook Launches Audio & Video Calls For Businesses via @sejournal, @MattGSouthern

Posted by admin on 2021/10/22 at 1:44 am

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal .

Bing Checks XML Sitemap File Daily

Posted by admin on 2021/10/22 at 1:25 am

Fabrice Canel from Microsoft said that Microsoft tries to check your site’s XML Sitemap file one per day. He said on Twitter “we attempt looking at sitemaps once a day.”

Daily Search Forum Recap: October 21, 2021

Posted by admin on 2021/10/21 at 11:05 pm

Here is a recap of what happened in the search forums today…

Google: Buttons Are Not Links, Buttons Not Used For Crawling Purposes

Posted by admin on 2021/10/21 at 6:51 pm

Google’s John Mueller was asked if the button attribute is treated like a link attribute.

Google: No SEO Benefit For Opening Links In Existing Or New Windows

Posted by admin on 2021/10/21 at 3:01 pm

Google’s John Mueller was asked if opening links in a new window versus the existing window (tab) would make a difference SEO or ranking wise in Google. John said no, there is no difference for ranking purposes.

5 Essential Content Considerations For Holiday Shopping SEO Success

Posted by admin on 2021/10/21 at 1:45 pm

A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday Shopping SEO Success appeared first on Search Engine Journal .

Top 10 Business Benefits Of Content Marketing via @sejournal, @JRiddall

Posted by admin on 2021/10/21 at 12:45 pm

Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business