SEO

3 Proven Tips For Creating Paid Social Campaigns That Convert via @sejournal, @hethr_campbell

Posted by admin on 2021/10/19 at 11:45 am

Learn how to implement the critical elements of a successful paid social campaign today. Implement them tomorrow.

10 reasons to attend SMX online Nov. 9-10

Posted by admin on 2021/10/19 at 11:36 am

At SMX, you’ll learn actionable tactics, expert advice, and trusted best practices that can help propel your campaigns, company, and career to a new level of success. Please visit Search Engine Land for the full article.

After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft

Posted by admin on 2021/10/19 at 10:14 am

Dubut’s contributions to the industry have furthered our understanding of both Bing and how search systems work. Please visit Search Engine Land for the full article.

Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief

Posted by admin on 2021/10/19 at 10:00 am

Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO. Please visit Search Engine Land for the full article.

New: Google Review Snippets Author Name Must Be Less Than 100 Characters

Posted by admin on 2021/10/19 at 8:46 am

Google has updated its review snippet structured data guidelines to say the author name of the reviewer must be less than a 100 characters. If it is longer than 100 characters your page won’t be eligible for an author-based review snippet, Google said.

Microsoft Advertising’s Health insurance ads are here in time for open enrollment

Posted by admin on 2021/10/19 at 7:00 am

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients. Please visit Search Engine Land for the full article

Performance as a Ranking Factor: The State of the Web and Core Web Vitals [Part 3]

Posted by admin on 2021/10/19 at 7:00 am

In part one of this series, we talked about how Google and the web in general were not really ready for the Page Experience Update — Google’s CrUX data covered too few websites, the vast majority of which were not hitting the required thresholds.

News Publishers, This Is The Event You’ve Been Waiting For! via @sejournal, @NewsSEO_

Posted by admin on 2021/10/19 at 5:00 am

Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic

New Google Policy Prohibits False Claims That Undermine Democratic Process

Posted by admin on 2021/10/19 at 4:01 am

Google has posted a new policy in the merchant center help area that is “prohibiting offers that make claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”

Google May Be Rolling Out Things To Consider, Refine This Search & Broaden This Search

Posted by admin on 2021/10/19 at 2:10 am

Some SEOs are now seeing the Things To Consider, Refine This Search and Broaden This Search features live in the Google search results.