SEO

IndexNow – new initiative by Microsoft and Yandex to push content to search engines

Posted by admin on 2021/10/18 at 12:30 pm

Google seems to currently not be participating in this initiative. Please visit Search Engine Land for the full article

Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers

Posted by admin on 2021/10/18 at 10:30 am

What are some of the top autumn B2B search marketing conferences that will take place in virtual, in-person, and hybrid fashion? As we close in on 2022, more physical marketing events are taking place than were available last year, while others either offer a hybrid online option or are still digital-only experiences

How infinite scroll will affect your ad metrics; Monday’s daily brief

Posted by admin on 2021/10/18 at 10:00 am

Plus, we’re all hackers now! Please visit Search Engine Land for the full article.

10-Minute Sales Research with True Competitor

Posted by admin on 2021/10/18 at 7:00 am

Your sales team has just asked you to hop on a call in 30 minutes with a new prospect, ClowdFyre. Not wanting to sound like an idiot, you pull up ClowdFyre.com and see the following: “ClowdFyre leverages the cloud to ignite blockchain synergies.” Cool, cool… hold on, there’s some sort of diagram.

Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration

Posted by admin on 2021/10/18 at 7:00 am

The tool helps advertisers better understand post-click user behavior and engagement on landing pages. Please visit Search Engine Land for the full article.

Messy SEO Part 3: How to find cached images and improve user experience

Posted by admin on 2021/10/18 at 7:00 am

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story.

Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb

Posted by admin on 2021/10/18 at 5:00 am

Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is It So Important?

Click-Through Rate (CTR): Is It a Google Ranking Factor? via @sejournal, @mirandalmwrites

Posted by admin on 2021/10/17 at 4:00 pm

Can click-through rate (CTR) impact your website’s performance as a direct ranking factor?

Content Length: Is It a Google Ranking Factor? via @sejournal, @MattGSouthern

Posted by admin on 2021/10/17 at 2:00 pm

Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here