Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms
Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here
Can alt tags affect your organic search rankings? Read on to learn whether alt text is a ranking factor. The post Is Alt Text a Google Ranking Factor?
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users.
Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: “We did the math. It’s time.” The post Google Search Ends Support For Internet Explorer 11 appeared first on Search Engine Journal .
In July we reported that hotel listing can now add their sustainability and eco certifications to their listings in Google My Business. Well, now, Google is showing the eco-certified green label in the hotel listings in Google Search
Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see how daily budget changes affected performance and monthly spend limits.
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not. The post YouTube Introduces ‘Typical Audience Retention’ Data appeared first on Search Engine Journal .
We’ve known for like two decades that Google does and can treat the same URL but with different cases differently. So domain.com/Apple vs domain.com/apple can be seen by Google as different URLs