About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt.
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
The new Display campaign type will have the same controls that standard Display campaigns currently offer. Please visit Search Engine Land for the full article.
The new Display campaign type will have the same controls that standard Display campaigns currently offer. Please visit Search Engine Land for the full article.
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal
New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out
How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We’ve been fortunate to feature top influencers from a number of industries in our third season of the Break Free B2B Marketing series of video interviews , and we wanted to share their top tactics for both being an influencer in the B2B space, and for improving collaboration.
Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S
Plus more on Google search-related changes that you may have missed. Please visit Search Engine Land for the full article.