How to Use SERP Features to Inform Your Content Strategy
Many marketers approach Search Engine Result Page (SERP) features from the wrong angle.
Many marketers approach Search Engine Result Page (SERP) features from the wrong angle.
A few weeks ago marked the second Google Search Central Unconference edition, almost a year after the first one took place (though most probably remember the first edition under a slightly different name, the Virtual Webmaster Unconference).
Over the past couple of days, Google stopped showing review snippets, the stars under the search result snippets, for all queries. I did ask Google about this yesterday morning, as it really seems like a bug, but I have not heard back yet
Google Question Hub which has been in beta for years but officially launched earlier this year seems to have undergone a redesign. I am not sure when this happened but Eric Heiken noted it on Twitter and I think he is right, it looks new
Technically, when it comes to using file extensions in your URLs, it doesn’t really make a difference which one you use for ranking purposes. .PHP, .HTML, .ASP, etc – it doesn’t matter
Google is rolling out a new feature for the about this result overlay that actually tells searchers (and SEOs) why Google is ranking that page for that given query. Yes, Google is telling you which high level ranking factors are the reason this page is ranking.
Here is a recap of what happened in the search forums today…
Google’s John Mueller said this morning that the Google Search team has removed a classifier it was using to determine soft 404s. As a reminder, a ton of sites were complaining about pages being deindexed and noticed a spike in soft 404s reported by Google Search Console.
APIs for each use case are projected to be available for adoption in Q4 2022.