Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands 59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don’t understand their companies’ brands, according to newly-released survey data of interest to digital marketers. MediaPost What Makes A Brand Best-in-Class on Social? 47 percent of U.S
Plus, Merchant Center guidelines change in August — for the advertiser’s benefit Please visit Search Engine Land for the full article.
Today is the last day to purchase MozCon Virtual 2021 tickets! As a sneak preview of the amazing content you can expect to see, please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can measure and improve your website engagement in order to determine whether or not you actually need to redo your website.
Google is testing on the mobile Chrome browser a sticky footer that contains the G logo on the left, followed by related search queries to refine your query. I personally cannot replicate this myself but Andrew Nechiporuk spotted this and shared this with me on Twitter
Google’s John Mueller told one publisher that “it’s possible that there’s just no SEO solution” to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and that “the site strategy is now obsolete.”
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google’s John Mueller said on Twitter that while it is not only okay but also expected for many sites to link from their home page to all of their internal pages, that it is not recommended to link from all of your webpages to all of your webpages.
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Microsoft announced that it has launched new multimedia ads that can appear in the Bing Search results. These multimedia ads are pretty graphical and filled with real images. Microsoft said these ads use your own images, headlines, and descriptions “with the power of machine-learning technology, to deliver the best attention grabbing large visual.”