SEO

Track Your Way to Success With 11 Top Ecommerce SEO KPIs via @sejournal, @brie_e_anderson

Posted by admin on 2021/05/27 at 1:45 pm

There are many indicators that you’re on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Posted by admin on 2021/05/27 at 12:37 pm

Retailers on those platforms can more easily show their products for free across Google. Please visit Search Engine Land for the full article.

Google Featured Snippets Tests Also Covered On This Page Links

Posted by admin on 2021/05/27 at 12:32 pm

Google is testing or rolling out a new feature for its featured snippets section named “also covered on this page.” Google is adding below the main featured snippet, other topics the page covers, that hyperlink, anchor you down and then highlight that content.

How an SEO Product Manager Can Be Your Chief Problem Solver via @sejournal, @Kevin_Indig

Posted by admin on 2021/05/27 at 11:45 am

Does your organization need an SEO Product Manager? Learn more about the benefits of applying a product development mindset to search. The post How an SEO Product Manager Can Be Your Chief Problem Solver appeared first on Search Engine Journal

Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Posted by admin on 2021/05/27 at 11:00 am

Google announced a number of local ad features at its annual Google Marketing Livestream event. Please visit Search Engine Land for the full article.

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Posted by admin on 2021/05/27 at 11:00 am

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. Please visit Search Engine Land for the full article.

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Posted by admin on 2021/05/27 at 11:00 am

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

Why less is more when presenting and showcasing your expertise; Thursday’s daily brief

Posted by admin on 2021/05/27 at 10:00 am

Plus, Facebook and Instagram are rolling out the ability to hide likes. Please visit Search Engine Land for the full article.

Google News Showcase On Desktop

Posted by admin on 2021/05/27 at 9:16 am

Google announced that the Google News Showcase feature is coming to desktop in eight countries (not the US). Google launched last October and News Showcase allows publishers can curate content using timelines, bullets and related articles

Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

Posted by admin on 2021/05/27 at 7:00 am

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend