Technically, if you change your content based on the IPs or user agents visiting that piece of content, specifically giving GoogleBot different content than your users, that would be against Google’s cloaking policy and warrant a Google penalty. But based on the intent of that change, most likely, you won’t be penalized.
This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing. Please visit Search Engine Land for the full article.
In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: And we are live
Google added a business selection drop down feature to the Google My Business contact us form. So now when you go to the contact us form in the Google My Business help section, it will ask you to select which business you need help with.
SEO hygiene is key to your site’s long-term SEO strategy.
Client testimonials, an essential part of any marketing strategy, are a goldmine of market and content intelligence. Make them part of your B2B SEO playbook. The post 10 Steps to Help You Turn Client Testimonials Into SEO Wins appeared first on Search Engine Journal
Google has a bug with its Local Service Ads program where it may change your bid mode from “Maximize Leads” to “Max Per Lead.” Ginny Marvin from Google confirmed the issue yesterday afternoon and said “this is a bug that we are working on fixing.”
Engagement is a top priority in journalism. The same can be said for SEO
When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry
Also read Search Engine Land’s guide to SEO: Content and search engine success factors Please visit Search Engine Land for the full article.