For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthless in many cases. But having one high quality link can be huge for a site
Here is a recap of what happened in the search forums today…
Google is now testing a “not helpful” button in the local reviews within local listings in Google Maps and Google Search. Tom Waddington spotted this and posted the screenshot below on Twitter.
Twitter confirms it’s testing long requested updates to publishing tweets with photos, and working on YouTube integration for a better video experience. The post Twitter Tests Improvements to Tweets With Photos & Video via @MattGSouthern appeared first on Search Engine Journal
On a bit of a gloomy day, Dan Toplitt was out in my neighborhood and stopped by to get on the vlog. Dan and I met prior to him becoming an SEO…
The pandemic driven digital transformation of B2B marketing to digital first has created all new levels of competition for time, attention and trust.
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile. Please visit Search Engine Land for the full article.
Content marketing is a must for any marketing strategy. Here are examples of creative ways brands set themselves apart and provide value to their audience. The post 11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy via @JuliaEMcCoy appeared first on Search Engine Journal
Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something.
Black hat tactics are heavily penalized by Google, whether done consciously or otherwise. Read about 17 of them that can hurt your optimization efforts