Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor. Please visit Search Engine Land for the full article.
SEO
Featured Snippets Back To Normal Levels In Google Search
On February 19th or so, Google significantly dropped the number of times featured snippets would show up in the Google Search results. Well, as of Friday morning, March 12th, it looks like the percentage of time Google shows featured snippets in the results are back to normal.
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year. Please visit Search Engine Land for the full article.
Google Local Pack Showing Menu Highlights
Google in the local pack is now expanding its “justifications” (weird word for this) to show not just general justifications about the business and not just what is on the menu but highlights from the menu. Luca Bove noticed this and Mike Blumenthal pointed it out, that this is new
Google: Possible Quality Issue if Copied Content Outranks Original via @MattGSouthern
Google’s John Mueller says there might be a site quality issue if copied content is consistently ranking above the original source. The post Google: Possible Quality Issue if Copied Content Outranks Original via @MattGSouthern appeared first on Search Engine Journal .
Google On When To Canonical Category Landing Pages To Others: It Depends.
There is a nice chat recorded in the last Google webmaster hangout between Mihai Aperghis and with Google’s John Mueller. Where they talked about the times you canonical a URL to another to consolidate signals but those URLs have different content on them.
LSI Keywords: What Are They and Why Do They Matter in SEO?
Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content
Daily Search Forum Recap: March 14, 2021
Here is a recap of what happened in the search forums today…
Google Search Console Security Notice For SharedArrayBuffers
Yesterday, Google sent out a slew of notifications through Google Search Console about security or web compatibility issues upcoming with the site and Chrome 91. The email says there are new requirements for SharedArrayBuffers (SABs)