Google Search Announcements: BERT, Passages & Subtopic Indexing & More
Google made a boat load of announcements last night around Google Search. Now, while some of the announcements were things already launched, many were new.
SEO
How to Target Multiple Cities Without Hurting Your SEO via @lorenbaker
Done right, city pages can be an integral part of your local SEO strategy. Here’s how to target and optimize them for local search
Link Building & Anchor Text: 3 Things You Need to Know via @jamarketer
Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties
B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The…
B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their content plan, according to recently-released survey data. The Drum Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options Google has given a significant overhaul to its popular Google Analytics website traffic analysis platform, adding a smarter artificial intelligence (AI)-infused approach including new insights such as churn probability and a variety of additional new predictive metrics, the search giant recently announced. Social Media Today WordPress can now turn blog posts into tweetstorms automatically WordPress has rolled out a new feature that allows entire posts created in the content management system to be shared and discussed on Twitter, including accompanying images and video, with support for multiple Twitter accounts, the firm recently announced.
Google Search Console Data Anomalies With Web Stories
Google had added two notations around specific data anomalies within Google Search Console with Web Stories. Both are related to Google Discover and Web Stories, one was related to the launch of Web Stories on Google Discover
Google Backed Up With Getting New Sites Into Google News?
Google’s John Mueller said in a video he recorded on October 2, 2020 but just uploaded to the Google YouTube channel this morning that the Google News team is backed up in accepting new sites into Google News.
Coming Soon: Style Your Highlighted Answers From Google Search
Thomas Steiner, a web developer advocate at Google, said that soon you will be able to style a text fragment URL highlight on pages with the target-text pseudo class. So instead of the highlighted text being yellow, it can be blue, green, purple or whatever you like.
10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday
Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible . Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
Google Announces AI Search Updates – Analysis via @martinibuster
This is how Google AI updates will dramatically impact how sites are ranked. Analysis of changes for SEO and publishing. The post Google Announces AI Search Updates – Analysis via @martinibuster appeared first on Search Engine Journal
Daily Search Forum Recap: October 15, 2020
Here is a recap of what happened in the search forums today…