There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Please visit Search Engine Land for the full article.
Google announced that by mid-October it will make Google Shopping free not just in the US, but also worldwide. Google said it is “bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America.”
Google is shining a spotlight on journalism in ‘News Showcase,’ an all-new experience coming soon to search results. The post Google ‘News Showcase’ Coming Soon to Search Results via @MattGSouthern appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…
Google announces two indexing outages affecting search results. One outage affects mobile indexing
Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives
John Mueller of Google said on Twitter that if you use the submit URL within Google Search Console that it has no influence on Google reprocessing your XML sitemap file.
Google said it is fixing the issue and there is no action you need to take. Please visit Search Engine Land for the full article
Sometimes you see in your Google Search Console reporting, like the performance report, URL fragment identifiers. You know the URLs with the # signs in them. We saw them when Google was testing displaying featured snippet scroll to and highlights in Search Console.
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed. Please visit Search Engine Land for the full article