Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients. The post 6 Enterprise SEO Strategies & Tactics That Really Work via @wburton27 appeared first on Search Engine Journal .
Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some 43 percent. ANA Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19 64 percent of B2B buyers have increased their use of online video during the pandemic, with overall online marketing use rising by 88 percent including 45 percent who started using digital for the first time during the global health crisis, according to newly-released report data
The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article
The tracking tools are still going insane, some are higher today than they were yesterday or the day before. I am even seeing tools in the local space show bigger fluctuations now.
Google AdSense has a new feature to enable you to now choose whether Google can use first-party cookies on your site. Google said it may use first-party cookies when third-party cookies are not available
Google announced yesterday is made some updates to its Google Shopping options for nearby queries. The goal is to make you feel safer when buying from local stores. Google will let you filter the results to show nearby shops and then it clearly shows you the hours, locations and inventory before you go to the store.
Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them
Here is a recap of what happened in the search forums today…
Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger. The post Facebook Business Suite Combines Pages, Instagram, & Messenger Tools via @MattGSouthern appeared first on Search Engine Journal .