Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it. The post How to Calculate Your ROAS & Ways to Use It via @coreydmorris appeared first on Search Engine Journal .
The best social media campaigns have one thing in common – they engage people.
Most of you know by now that Google generally treats affiliate links as nofollowed links. That means that most affiliate links do not pass any link signals. This isn’t news really, I mean, Google has been doing this since the super early days of its link spam prevention methods.
What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns? Let’s take a look! Google’s omnipresent YouTube brought in revenue of over $15 billion in 2019, has over two billion monthly active users (MAUs), and by some estimates is considered as the world’s number two search engine, making it nearly inescapable for B2B marketers seeking to host and promote video content. While not necessarily out of this world, YouTube’s orbit casts a wide swath in the B2B marketing universe
This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the full article.
Google says site owners shouldn’t expect search rankings to bounce back to previous levels after making a recovery from a manual penalty. The post Google: Don’t Expect Same Rankings After Manual Action Recovery via @MattGSouthern appeared first on Search Engine Journal .
Today on Google.com is a special Google Doodle for Felicitas Mendez on the first day of Hispanic Heritage Month. Felicitas Gómez Martínez de Mendez was a Puerto Rican activist in the American civil rights movement. In 1946, Mendez and her husband led an educational civil rights battle that changed California and set an important legal precedent for ending de jure segregation in the United States
Responding to changing consumer behavior, Google starts emphasizing BOPIS Please visit Search Engine Land for the full article.
Yesterday we reported for the second time that the Google Search Console coverage report was super delayed, over 14-days. Well, this morning, it looks like all is fixed. I am seeing data as recent as a couple of days ago