Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns. Please visit Search Engine Land for the full article.
SEO
Google Confirms Search Console Reporting is Delayed via @MattGSouthern
Google Search Console is affected by an issue that’s causing delays in updating the Index Coverage report. The post Google Confirms Search Console Reporting is Delayed via @MattGSouthern appeared first on Search Engine Journal
Vlog #84: Tamar Weinberg’s Past & Scented Future (Part One)
I drove out to Tamar Weinberg’s home in New Rochelle, New York, which was ground zero in New York for COVID-19. We sat socially distant from each other, with two wireless mics and two different cameras, to get this interview…
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify them. Please visit Search Engine Land for the full article.
Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
13 Tips to Make Your PDFs SEO Friendly via @jonleeclark
Optimizing your PDFs for search requires special tactics. Here are 13 ways to help your PDFs gain more traffic
Seasonal Shopping: How to Use Market Insights & Intent Modeling
Retail marketers should leverage historical trends and real-time insights to create intent-based content. Follow this approach for successful seasonal campaigns. The post Seasonal Shopping: How to Use Market Insights & Intent Modeling appeared first on Search Engine Journal .
B2B Marketing Technology in 2021: 5 Key Focuses
If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always on the money. While certain aspects of Blade Runner ’s vision might’ve been frighteningly accurate, Los Angeles is not yet inhabited by flying cars or giant video advertisements projected onto the entirety of skyscrapers.
More Google Search bugs: Top stories indexing snag, coverage report delays
Google had yet another indexing issue and the search coverage report in Search Console is very delayed. Please visit Search Engine Land for the full article.
How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization
Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered.