SEO

Search Buzz Video Recap: Google Gets Ahead Of The Elections, Local Ranking Bugs, Bing Search Updates & More

Posted by admin on 2020/09/11 at 4:58 pm

Yesterday afternoon, Google posted information about some of the changes it has been making to improve the reliability of its search results. This announcement was mostly about Google getting ahead of the elections but we heard a few new things and confirmations.

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

Posted by admin on 2020/09/11 at 4:39 pm

With the right incentives, iOS users might be willing to share data. Please visit Search Engine Land for the full article.

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]

Posted by admin on 2020/09/11 at 4:00 pm

This week on Marketing O’Clock, LinkedIn targeting can now be used by Microsoft advertisers, Facebook limits the number of ads you can run, and more. The post LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal .

How to Generate Quality FAQs & FAQPage Schemas Automatically with Python via @hamletbatista

Posted by admin on 2020/09/11 at 1:45 pm

Generating high-quality question/answer pairs (and their corresponding schema) automatically is now possible through Python. Learn the process here. The post How to Generate Quality FAQs & FAQPage Schemas Automatically with Python via @hamletbatista appeared first on Search Engine Journal .

4 Essential Tips for Auditing Google Ads Accounts via @SusanEDub

Posted by admin on 2020/09/11 at 12:45 pm

Maximizing efficiency in Google Ads can sometimes mean digging in dark corners.

Yesterday’s Google Search Announcement Was Not About A Core Update

Posted by admin on 2020/09/11 at 12:15 pm

Yesterday, Google posted two blog posts around how it delivers reliable information in its search engine. Some believe this is a pre-announcement to a core update but it is not. It does not mean a core update is not happening very soon, we are due one and we are waiting for it

What Is Quora & Why Should You Care? via @martinibuster

Posted by admin on 2020/09/11 at 11:45 am

Quora is a top-ranked question and answering community that can form the basis of a successful marketing campaign. This is how to do it. The post What Is Quora & Why Should You Care?

Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Posted by admin on 2020/09/11 at 11:29 am

You may nominate as many organizations or individuals as you feel deserve the recognition.

B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile…

Posted by admin on 2020/09/11 at 10:30 am

75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the performance of user-generated content (UGC) for brands. Mobile Marketer Merkle: How Much Loyalty Customers Have Depends On Several Factors When it comes to driving brand loyalty, 35 percent of millennials and Gen Z desire badges and 27 percent want leaderboards — as the demographic values competition and achievement, while older consumers prefer writing online reviews, taking surveys, or attending events — two of the findings of interest to digital marketers in newly-released report data. MediaPost LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation To help balance lead generation with brand building efforts, LinkedIn (client) has released a new guide for marketers, including updated information on the professional social media platform’s audience reach and ad tools, the Microsoft-owned firm recently announced

Google My Business Adds Health & Safety Attributes

Posted by admin on 2020/09/11 at 10:18 am

Now you can label if your business requires appointments, masks for both employees and customers and if your staff and customers get temperature checks.