SEO

Bing: XML Sitemaps Must Include Main Ranking & Category Pages

Posted by admin on 2020/08/27 at 4:45 pm

Bing’s Fabrice Canal said on Twitter “Sitemaps are a daily, and ideally real time, snapshots of all relevant pages of your sites.” “Sitemaps must include these main ranking pages,” he added. This was in response to Dawn Anderson posting something a development team told her

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

Posted by admin on 2020/08/27 at 3:24 pm

How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic. Please visit Search Engine Land for the full article

Is Apple getting real about search and about to take on Google?

Posted by admin on 2020/08/27 at 3:13 pm

Multiple indicators suggest Apple may be stepping up its search efforts.

The Most Common Way PPC Ad Budget Is Wasted via @SusanEDub

Posted by admin on 2020/08/27 at 1:45 pm

Some Google Ads accounts are doomed from reaching their potential right when they launch.

Google: Crawling Bandwidth Benefit To Using jpeg vs webp But Minimal

Posted by admin on 2020/08/27 at 1:29 pm

Google’s John Mueller said on Twitter there is maybe a small bandwidth savings when it comes to GoogleBot crawling your site when you use webp over jpeg image formats. But then you would only see that difference when the site is a “very image-heavy site.” So normal sites probably wouldn’t really see any bandwidth savings there.

Why & How You Should Rethink the Concept of ‘National’ Rankings via @gofishchris

Posted by admin on 2020/08/27 at 12:45 pm

Discover why it’s time to rethink national rankings and how we can change the way we utilize rank tracking solutions for better insights. The post Why & How You Should Rethink the Concept of ‘National’ Rankings via @gofishchris appeared first on Search Engine Journal .

Apple’s iOS 14 Poised to Slash Facebook Audience Network via @SusanEDub

Posted by admin on 2020/08/27 at 12:02 pm

Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.

Thinking Outside the SEO Box: How to Find Global Opportunities Now via @lorenbaker

Posted by admin on 2020/08/27 at 11:45 am

Here’s how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results. The post Thinking Outside the SEO Box: How to Find Global Opportunities Now via @lorenbaker appeared first on Search Engine Journal .

New Google Home Activities Structured Data

Posted by admin on 2020/08/27 at 11:38 am

Google added a new section to the supported structured data developer docs for home activities. This structured data should be used on recorded or live videos where you offer instructions on what activities, like fitness classes and so on, to do from your home.

10 Wise Quotes To Inspire Your Influencer Marketing

Posted by admin on 2020/08/27 at 10:30 am

What will successful B2B influencer marketing look like in a post-pandemic world, and what can marketers do today to be ready? Here are 10 quotes from some of the best in the B2B influencer marketing business to inspire your marketing today and to prepare for the eventual post-pandemic landscape. 1 — Rani Mani of Adobe For Rani Mani , head of social influencer enablement at Adobe*, reaching out to uncover the heartfelt motivations, challenges, and aspirations of B2B influencers can be a great way to start building a long-lasting  marketing relationship.