11 Simple Facebook Ad Tips to Drive More Conversions via @hoffman8
Targeting options and placements abound within the Facebook Ads platform. Leverage Facebook Ads to prospect, re-engage, and convert with these 11 tips.
SEO
Google Home Smart Displays How-To Tutorials, Like Recipes
Google has been showing recipes, like step by step on how to make certain dishes, on Google Home Hub or smart displays for years.
Google Comments on Idea It Uses GA for Ranking Purposes via @martinibuster
Google’s John Mueller clarified several points about the hypothesis that Google uses Google Analytics data for ranking purposes. The post Google Comments on Idea It Uses GA for Ranking Purposes via @martinibuster appeared first on Search Engine Journal .
5 Facebook Advertising Tips for Service Businesses via @SusanEDub
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Please visit Search Engine Land for the full article
5 Unheralded SEO Tools for Content Marketers
Are you using the latest search engine optimization (SEO) tools to help with your content marketing efforts? Don’t worry, as we’ve got you covered with a look at some of the most helpful SEO tools to help you refine and augment your content marketing plans.
6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT
Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company.
Google Testing Tools Now Shows Web Story
Google announced this morning on Twitter that its testing tools can now recognize your Web Story and label it as such. Google said “starting today, our testing tools will recognize if your AMP document is a Web Story. In our testing tools and Performance report we’ll use the term Web Story to identify this format.”
Googlers Working From Home For Another Year – Through July 2021
Google announced it will allow its employees to work from home for another year, through July 2021. The company pushed its work from home policy out from March 2020 through July 2021.