COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors. Please visit Search Engine Land for the full article.
SEO
15 Most Common Enterprise SEO Job Requirements via @SEOGoddess
Amid the economic crisis, SEO roles are popping up all over. Learn what skills enterprise companies are looking for when hiring SEO professionals
Google Tests Search Refinements When You Scroll Up
Here is a new test Google is running, where when you do a search on mobile, scroll down and then scroll back up, Google will show you other search refinement options for your original query. I cannot replicate this but Brodie Clark posted a video of this in action
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as “Material” in Shopping ads. Please visit Search Engine Land for the full article.
The Basics of Link Remediation, Link Removals & Disavows via @BrianHarnish
Did you know that link remediation, link removals, and disavows should be a regular process? Learn how to take advantage of this critical SEO task. The post The Basics of Link Remediation, Link Removals & Disavows via @BrianHarnish appeared first on Search Engine Journal .
Microsoft Advertising Now Offers Free ShutterStock Photos For Image Ads
Microsoft announced yesterday it is offering free high quality images from ShutterStock for use in Microsoft Advertising’s image ads. “To help you find the right images for your campaigns, we’re partnering with Shutterstock to provide you free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising,” Microsoft said.
9 Top Brand Marketing Tips from B2B Influencers
Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google’s commerce efforts this year. Please visit Search Engine Land for the full article.
WordPress 5.5 XML Sitemap Details Emerge via @martinibuster
WordPress released more information about the new WordPress 5.5 XML Sitemap. How publishers generate sitemaps may be significantly different. The post WordPress 5.5 XML Sitemap Details Emerge via @martinibuster appeared first on Search Engine Journal .
Bing URL Submissions Plugin To Get Your WordPress Content Indexed Fast
Bing announced a new WordPress plugin that integrates your WordPress site with the Bing Webmaster Tools URL submission API. In short, the plugin looks for new and updated content and automatically submits it to Bing for fast indexing