The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history
SEO
Google SEO 101: Blocking Special Files in Robots.txt via @MattGSouthern
Google’s John Mueller answers a question about using robots.txt to block special files, including .css and .htacess. The post Google SEO 101: Blocking Special Files in Robots.txt via @MattGSouthern appeared first on Search Engine Journal
Branding opportunities on Amazon: Not just for retailers anymore
For brands selling on Amazon, it’s a no-brainer, but Merkle’s Danielle Waller suggests plenty of opportunities in other verticals. Please visit Search Engine Land for the full article.
Google Faces New Class Action Lawsuit for Privacy Violations via @martinibuster
Lawsuit alleges that Google harvests private data via third party apps, violating privacy controls that are supposed to prevent it. The post Google Faces New Class Action Lawsuit for Privacy Violations via @martinibuster appeared first on Search Engine Journal .
Always-On Influencer Marketing: Building Thought Leadership for B2B Brands
Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership amongst the customer community as well. Thought Leadership is important for brands and individuals alike because trust is an issue for companies as people navigate misinformation, changing sources and become more skeptical of what brands and their people say. What is thought leadership in 2020
Vlog #76: Mary & Dave Davies on User Experience vs Technical SEO
Mary & Dave Davies is like the SEO sweetheart couple and they co-run Beanstalk Internet Marketing. They started the company together in 2004 and survived working together for over 15-years…
How QA Testing for SEO Can Boost Your Traffic & Revenue [Webinar] via @brentcsutoras
Prevent SEO problems from ever going live. Join this webinar and discover how to easily integrate SEO testing into the QA process. The post How QA Testing for SEO Can Boost Your Traffic & Revenue [Webinar] via @brentcsutoras appeared first on Search Engine Journal .
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives. Please visit Search Engine Land for the full article.
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.