Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]
The upfront prep work you need to do when working with contract content writers. Please visit Search Engine Land for the full article.
SEO
Google Ads Adds Image Extensions, Responsive Ad Features, New Layouts & More
Google Ads has added a bunch of features and announced a bunch of new features according to their announcement yesterday. Google added image extensions beta program, a responsive search ad features to highlight your sales, promotions and shipping offerings, new creative layouts, automatically generated video ads, and updated dynamic ads, a new customer acquisition goal in Smart Shopping campaign settings and more.
Break Free B2B Marketing Bonus Episode: Dell Outlet’s Andre Ortolon on Microinfluencers for Hyper-Relevant Content
In our part of the country, there’s a phenomenon called the “Minnesota goodbye.” It’s when you’re leaving a social gathering (remember those?) and you say goodbye, walk to the door… and keep talking to your host. Then you step outside the door, and continue the conversation. Then you walk to the car while keeping up the chatter
Largest Contentful Paint – Easy Explanation via @martinibuster
New Google Ranking Factor. Learn what is Largest Contentful Paint and how to optimize for it.
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion.
Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers.
Google Maps: Wear A Mask Alert
Yesterday, like many others, when using Google Maps, Google showed a notification box at the top right, warning people to wear a mask. The notice said “wear a mask, help slow the spread of COVID-19.” The notice was also on Google.com’s home page
Google My Business Products Section Design Updated
Google has updated the products section within the Google My Business Console. It now has a cleaner interface, with “see it on Google” and a nice layout for “All products” and a way to filter your products.