Is YouTube About to Update Its Algorithm Again? via @gregjarboe
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here
SEO
Important Update: Changes to the 2020 Search Engine Land Awards
Why we’re changing the Search Marketer of the Year categories, adding a new category, and extending our deadlines. Please visit Search Engine Land for the full article.
Introducing the Moz API for Google Sheets
Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. Please visit Search Engine Land for the full article
How SEOs Can Work with the Sales Team to Drive Business Growth via @kristen_vaughn
Communicating with your sales team regularly will help take SEO and broader marketing tactics to the next level. Follow these tips for better collaboration. The post How SEOs Can Work with the Sales Team to Drive Business Growth via @kristen_vaughn appeared first on Search Engine Journal .
Do We Have the Math to Truly Decode Google’s Algorithms? via @countxero
This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science. The post Do We Have the Math to Truly Decode Google’s Algorithms
10 Fresh Social Media Marketing Tools To Boost Brand Storytelling
Are you using the latest social media marketing tools that help you create a new variety of remarkable campaign experiences? We’ve got you covered with a look at our 10 latest featured social media marketing tools to help you refine and expand your marketing efforts and boost brand storytelling . Sifting through tens of thousands of available tools can be a hit and miss proposition, but these 10 fresh marketing tools let you skip a lot of the research queue and get right into useful tools for helping you tell marketing stories in new ways.
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.