WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy. Please visit Search Engine Land for the full article
SEO
Why the Path to PPC Success Is Rarely Straight via @GrpTwentySeven
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice. The post Why the Path to PPC Success Is Rarely Straight via @GrpTwentySeven appeared first on Search Engine Journal
Who Would Win An SEO Contest: John Mueller, Gary Illyes Or Martin Splitt
There was an AMA on Reddit with Martin Splitt of Google and one of the wise-crack questions Ryan Jones asked Martin was “Who would win out of you, Gary and John in an SEO contest?” Martin said Gary Illyes would win, he said “Gary, probably” would win an SEO contest.
Why SEO & Machine Learning Are Joining Forces
AI-enabled tools can make decisions, but the humans behind them can’t be replaced. Learn how tech-savvy SEO pros can work effectively with automation
What It Takes to Run a Podcast with Marketing O’Clock – Ep. 202
Producing a successful podcast requires mastering many moving parts. Here are tips on how to keep your shows engaging and appealing to listeners. The post What It Takes to Run a Podcast with Marketing O’Clock [PODCAST] appeared first on Search Engine Journal
Why WP Rocket Is Likely Not Reason for Google SERPs Glitch via @martinibuster
Google dropped images from recipe blog rich snippets again. Some say WP Rocket might have something to do with it. The post Why WP Rocket Is Likely Not Reason for Google SERPs Glitch via @martinibuster appeared first on Search Engine Journal .
Why WP Rocket is Responsible for Some of Google SERPs Glitch via @martinibuster
Google dropped images from recipe blog rich snippets again.
From Mechanical to Meaningful: How to Optimize B2B Case Studies
When was the last time a B2B case study made you feel something? I mean, something besides mild interest or boredom. I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars at stake, people’s livelihoods and professional reputations hanging in the balance. Each one is a three-act story arc of overcoming adversity and solving a problem. That sounds like a riveting read, right
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning. Please visit Search Engine Land for the full article