Vlog #74: Christi Olson On Audience Targeting & Digital Commerce Strategy
Christi Olson (@ChristiJOlson), is the head of Evangelism for Search and Advertising at Microsoft.
SEO
A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them via @HelenPollitt1
Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.
Always On Influence: Costs Less and Better ROI – Here’s Why
Virtually every marketing tactic is under evaluation right now as B2B marketing departments react to the domino effect of changes in consumer spending during the pandemic. Many B2C marketers are putting a pause on their influencer marketing investments as the world of travel, hospitality, retail, sports and entertainment have changed dramatically.
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. Please visit Search Engine Land for the full article.
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at Microsoft. Please visit Search Engine Land for the full article.
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live yet. Please visit Search Engine Land for the full article.
25 Things You Need to Know About Pinterest via @JuliaEMcCoy
Pinterest is a great platform to showcase your brand. But do you know everything there is to know about Pinterest? We’ve got the facts
Google Testing People Also Search For & Top Trends On Right Panel
Stephen Watts is in a Google test where Google is testing placing the people also search for and top trends feature on the right hand panel.
Google Search Console Video Structured Data Reporting Tweak
Google announced on Twitter that it made a change to how Google Search Console reports on your video structured data. Specifically, Google wrote “if you use video structured data, our reporting is now aligned with the docs and will warn if neither embedUrl nor contentUrl is used in a VideoObject.”