Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals. Please visit Search Engine Land for the full article
SEO
Political & Social Commentary Or Personal Rants Not Allowed On Google Posts
Google updated its Google Posts content policy with a fun new policy line. It reads “Google My Business is not meant to be a forum for general political, social commentary, or personal rants.
How Brands Should Use Instagram PR During Work-From-Home Mode via @lisabuyer
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now. The post How Brands Should Use Instagram PR During Work-From-Home Mode via @lisabuyer appeared first on Search Engine Journal
3 Smartest Ways to Spend Your Google Ad Credits via @siliconvallaeys
Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Please visit Search Engine Land for the full article.
Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers
What is brand research and why is it an important step in building a successful always-on B2B influencer marketing program? What are the key facts you need to learn about a brand that will lead to the creation of a strong ongoing influencer program?
Google: How To Diagnose Largest Contentful Paint (LCP) Slowness
Are you Google Core Web Vitals not showing good signs for speed? Well, how do you go about speeding things up? One webmasters asked Google about this and Google said you can use webpagetest.org to help find the assets that are slow.
Google confirms fixing issue with indexing Disqus comments
It is not clear how many blogs were impacted by this Google issue but it is now resolved. Please visit Search Engine Land for the full article.
Google’s John Mueller on Internal Anchor Text and “Visible Effect in Search” via @martinibuster
Google’s John Mueller discusses internal anchor text on links and the “visible effects in search” The post Google’s John Mueller on Internal Anchor Text and “Visible Effect in Search” via @martinibuster appeared first on Search Engine Journal .
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram. Please visit Search Engine Land for the full article.