PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
SEO
The Leadership Vacuum of Search Engine Marketing via @tonynwright
We need a person or group within who can get us all rowing the boat in the same direction. So who wants to step up? The post The Leadership Vacuum of Search Engine Marketing via @tonynwright appeared first on Search Engine Journal .
Google Merchant Center Rendering & Product Data Specification Updates
Did you know that the Google Merchant side of things crawls a bit differently than the rest of Google. Google’s Martin Splitt said on that podcast this morning that the Google Merchant team will first try the HTML only and if it cannot find what it needs, then it may render the page.
How to Launch Your First Google Ads Remarketing Campaign via @brookeosmundson
Launching a Google Ads remarketing campaign? The success comes within the setup. Discover the five crucial steps to complete your campaign.
Google: Rankings for New Sites Could Fluctuate For Up to a Year via @MattGSouthern
Google’s John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites. The post Google: Rankings for New Sites Could Fluctuate For Up to a Year via @MattGSouthern appeared first on Search Engine Journal .
Break Free B2B Marketing: Sean Crowley of Dun & Bradstreet on Cracking the Alignment Code
“Integrated marketing” is an ideal with clear appeal, but one that is often difficult to actualize in practice. Developing a truly integrated strategy — in which marketing functions in lockstep with sales, product, and other departments — is immensely challenging, especially within large and complex organizations. It’s not necessarily for a lack of trying, or a lack of good intentions from all involved
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google.
Google Doubles Down On Guest Blog Links: Nofollow Them
Last week we covered that Google said again, nofollow links in guest blog posts, even if they are not paid guest blog posts. This is not new, Google said this many times over the years.
How to Boost Business With Google Reviews in the Age of COVID-19 via @LetUsRespond
Leverage your Google My Business listing and Google reviews to keep your business in touch with customers amid the pandemic. The post How to Boost Business With Google Reviews in the Age of COVID-19 via @LetUsRespond appeared first on Search Engine Journal .
Google: Sites Noticing Indexing Issues Is Not New; Better Search Console Reporting
Over the past several weeks and months it seems more and more site owners and SEOs are complaining about Google not indexing their web sites as it once did. I asked Google’s John Mueller if anything was new here and he said no, Google has not changed how it indexes sites in terms of quality or the depth; but what may have changed is how Google Search Console reports it more accurately.