Google Merchant Center tips: Supplemental feeds and feed rules [Video]
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.
SEO
Scaling Back Your PPC Program? Here’s What You Need to Consider via @GrpTwentySeven
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make
Google Stops How-To Schema Test On Desktop (5/20 – 6/5)
A couple of weeks ago we reported that Google was testing how-to schema on desktop search. It seems like that test is now over. According to Brodie Clark and also by Glenn Gabe, the test ran from around May 20th through June 4th or 5th.
Facebook Relaxes Ban on Ads for Non-Medical Masks via @SusanEDub
Advertisers meeting certain criteria will now be able to advertise non-medical grade face masks on the platform. The post Facebook Relaxes Ban on Ads for Non-Medical Masks via @SusanEDub appeared first on Search Engine Journal .
The Importance of an SEO Audit with Brian Harnish [PODCAST]
Brian Harnish talks about how to approach SEO audits today and some tips for delivering reports that drive the most business value for clients. The post The Importance of an SEO Audit with Brian Harnish [PODCAST] appeared first on Search Engine Journal
How to Change User Agents in Chrome, Edge, Safari & Firefox via @vahandev
SEO professionals can change their browser’s user-agent to identify issues with cloaking or audit websites on different devices. Learn the process here. The post How to Change User Agents in Chrome, Edge, Safari & Firefox via @vahandev appeared first on Search Engine Journal
Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process
What is every B2B marketer’s favorite word?
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces. Please visit Search Engine Land for the full article
Preventing Google’s Featured Snippet Scroll Won’t Lead To Snippet Removal
Last week we covered how Google launched for some browsers and some featured snippets that Google will highlight and scroll down to the content of the featured snippet on your web page. As expected, some publishers and web site owners are not happy about it. But did you know you can opt out and still have featured snippets
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands. Please visit Search Engine Land for the full article.