Daily Search Forum Recap: June 1, 2020
Here is a recap of what happened in the search forums today…
SEO
Google Explains How Author Pages May Help via @martinibuster
Google’s John Mueller says author bios aren’t necessary for all sites. He then shows how they can be helpful for some sites. The post Google Explains How Author Pages May Help via @martinibuster appeared first on Search Engine Journal
Google Featured Snippet Local One Pack
Andy Simpson shared a screen shot on Twitter of a featured snippet on Google but is also mixed as a local one pack. The search query was [med mal lawyer washington dc] and this is what this featured snippet local one pack looks like.
Vlog #69: Sarah Teach – Heartfelt SEO & Conscious Capitalism in SEO
Sarah Teach is an SEO at The Motley Fool, she specifically works on the evergreen content at the publication. She has an interesting story…
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.
SEJ eSummit: Join Us Tomorrow for 10 Hours of SEO, PPC, Social & Content Marketing via @MrDannyGoodwin
Our virtual conference features a stellar lineup of speakers, advanced content, and 1-on-1 video networking. Join 10,000+ of your peers – don’t miss this! The post SEJ eSummit: Join Us Tomorrow for 10 Hours of SEO, PPC, Social & Content Marketing via @MrDannyGoodwin appeared first on Search Engine Journal .
Why the evergreen Googlebot is such a big deal [Video]
Google’s Martin Splitt discusses the effort behind making Googlebot ‘evergreen’ in this clip from Live with Search Engine Land. Please visit Search Engine Land for the full article.
UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic via @brie_e_anderson
UTM Codes can be extremely beneficial for tracking the success of your campaigns. Learn about them and their abilities in this guide.
How Social Should the CMO Be? 3 Guidelines for Success
Senior executive social media participation is often associated with better leadership, brand transparency and helps build better connections with customers, employees, and investors. For most companies, the CMO is one of the most visible executives and as a public facing marketing role, there is an expectation that the chief marketing officer will be active on social networks. But how many tweets, likes, shares and stories is enough
The Basics of Link Profile Analysis via @BrianHarnish
Effective link profile analysis is critical maintenance for ongoing website health. Read on to learn the basic strategies for this task. The post The Basics of Link Profile Analysis via @BrianHarnish appeared first on Search Engine Journal