AMP won’t be required for Google’s Top Stories section
When Google’s Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories section. Please visit Search Engine Land for the full article.
SEO
Paid Advertising Beyond the Conversion with Susan Wenograd – Ep. 197
Conversions shouldn’t be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines. The post Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] appeared first on Search Engine Journal
The Google Page Experience Update: User experience to become a Google ranking factor
This new ranking factor won’t be live until 2021, at the earliest.
The Ultimate Google Disavow Guide
Here’s a blueprint for anyone considering using the Disavow Tool in order to improve their website signals. Please visit Search Engine Land for the full article.
Common oversights that can impede Google from crawling your content [Video]
SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from Live with Search Engine Land. Please visit Search Engine Land for the full article
20 Marketing Jokes for Marketers Working from Home
I’m not here to lie to you: Sheltering in place is getting pretty old. I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company. Still.
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search visibility.