How Universal Search Works via @beanstalkim
Learn why Google’s Universal Search results are important, where Universal Search is going, and what it means for you.
SEO
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search results. Please visit Search Engine Land for the full article
Google: Cloaking Your Hreflang Markup Won’t Lead To A Google Penalty
Google’s John Mueller said in a Reddit thread that if you end up showing your hreflang markup just to search engine crawlers and not humans, i.e. cloaking, that it would still be considered cloaking but you probably won’t be penalized for doing so. He still highly discourages you taking this approach.
How Search Engines Display Search Results via @beanstalkim
Let’s look at how Google displays search results and the main components of a generic search engine results page (SERP). The post How Search Engines Display Search Results via @beanstalkim appeared first on Search Engine Journal .
Learn actionable tactics from search marketing experts – free!
Register now to access 40+ sessions that will help drive more traffic, leads, and sales. Please visit Search Engine Land for the full article
Hyperspace: 5 Surprising Marketing Lessons From ’80s Arcade Games
What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s? Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games. Slap that fire button and let’s warp ahead and take a nostalgic look back at a simpler time in both video gaming and marketing, and then hyperspace ahead to today’s vastly different landscape
Core Web Vitals report replaces Speed report in Google Search Console: What you need to know
If you are looking for the speed report in Google Search Console, it is no longer named that.
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services. Please visit Search Engine Land for the full article
Google Tests People Also Search For Ads Carousel
Believe it or not, Google has tested ads in the people also search for format. Google also tested ads in the people also consider and people also view formats.
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers globally. Please visit Search Engine Land for the full article