Google: Slow Google Ranking Declines Over Time Might Mean Your Losing Relevance
You hear about sites that gradually see less and less traffic over many months and years from Google organic search. What does that mean?
SEO
Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing
Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive
Google: First Page Search Rankings Means You Are Doing Things Right
Danny Sullivan of Google said on Twitter that if your web pages are ranking on the first page for its relevant queries, then that means you are doing things right. Danny said “being on the first page is a sign you are indeed doing all the right and great things to have good content.”
Daily Search Forum Recap: May 11, 2020
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google Ads Beta Testing Curbside Feature Pickup in Shopping via @SusanEDub
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator. The post Google Ads Beta Testing Curbside Feature Pickup in Shopping via @SusanEDub appeared first on Search Engine Journal .
Using Google Search Console to Find & Fix Security Issues via @MattGSouthern
Google published a detailed explainer video that teaches site owners how to find and fix security issues with Search Console.
Stores have been closed so location data isn’t relevant, right? Wrong.
Driving online sales and other use cases for location data during the pandemic. Please visit Search Engine Land for the full article.
Some SEOs: Drop Google URL Parameters Tool For Reporting
The other day we asked you if Google should drop the URL parameter tool because as you know, if used incorrectly, it can do some serious damage to your site. So some SEOs are like, sure – drop it, just give us reporting on what would happen if you used the tool but don’t actually let the tool do anything.
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer. Please visit Search Engine Land for the full article.
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year. Please visit Search Engine Land for the full article