Link Building Techniques: The Good, the Bad, and the Ugly via @jeremyknauff
Find out which links will hurt your website, which will just waste your time, and which will improve your ranking.
SEO
Google Merchant Center Features To Come To Search Console? Unlikely.
With Google Shopping becoming free, will we see the Google Merchant Center features be introduced into Google Search Console? John Mueller of Google was asked this, where he implied that this would be unlikely.
Google: We Exists Because Of Users, Not Advertisers
Google’s Danny Sullivan shot down a statement where it was said that Google exists for advertisers and thus should provide basic support to those paying advertisers for issues they may have. Danny Sullivan said “no, that’s fundamentally not how we operate
Google: Have Lots Of Soft 404s In Search Console? Check Your Internal Links.
Do you have many soft 404 errors in your Google Search Console reports? Well, that might mean that you are linking to these pages internally within your site and you should check your internal links to see if this is something you can fix
Daily Search Forum Recap: May 1, 2020
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
LinkedIn Releases New Tools for Virtual Job Interviews via @MattGSouthern
LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself. The post LinkedIn Releases New Tools for Virtual Job Interviews via @MattGSouthern appeared first on Search Engine Journal
Google Suggests Links in Primary Content Hold More Value via @MattGSouthern
Google’s John Mueller spoke on the topic of placing links and where on the page they hold the most value.
Site Go Down? Google May Start Deindexing URLs In Two Days
Google’s John Mueller said that in some cases, if your site goes down, Google may start to remove URLs from its index within two days. This is on a URL by URL basis, so Google needs to see if the URL is not active and then try a couple more times, and if it is still not coming up, Google can remove it from its index within two days.
New Shopify App & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld
This week on Marketing O’Clock, we cover the new Shopify app, expanded audience targeting for Google Shopping campaigns, and the new Snapchat ad unit.