Snap Launches First Commercial Option on Snapchat Shows via @SusanEDub
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.
SEO
Google Tests Black URL Under Snippet Title
Google is always testing, here is another one spotted this time by Andrea Cruz. In this one, Google is testing showing the URL, in black, but under the clickable title of the snippet. The current design should show the URL above the clickable title but in this test, it is below.
How working from home has thrown a wrench in campaign targeting [Video]
While working remotely has kept some businesses online, it has also made analytics and cookie data less reliable. Please visit Search Engine Land for the full article
Microsoft Ads Introduces Cookie-Based Experiment Feature via @SusanEDub
Microsoft Ads has added cookie-based audience specifications to their Experiment feature. The post Microsoft Ads Introduces Cookie-Based Experiment Feature via @SusanEDub appeared first on Search Engine Journal .
Did you know that 92% of U.S. organic visits are produced by Google?
Google continues to dominate organic search. Please visit Search Engine Land for the full article.
Break Free B2B Series: Kelvin Gee on Winning with Enterprise ABM
Everyone in B2B is talking about account-based marketing. And almost everyone is practicing it in some form — around 93% of organizations, according to SiriusDecisions
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how it’s treated by search engines.
GMB usage declines, but poised to become more powerful post-coronavirus
Google, and the pandemic, have made GMB into the most important local marketing tool for SMBs and multi-location brands. Please visit Search Engine Land for the full article
Google AdSense Removes iOS & Android Apps From App Store
Google warned us almost a year ago that it would be discontinuing the AdSense apps for iOS and Android. Google finally removed them and you can no longer download them from the the Apple App Store or Google Play Store. But if you have the app on your device, it should still work for now
Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade. Please visit Search Engine Land for the full article