How to Use Structured Data to Support E-A-T via @lilyraynyc
Looking to improve your content’s perceived E-A-T? Start leveraging structured data to its fullest capacity. Here’s how
SEO
Rank Tracking Isn’t What It Used to Be – So What’s Next? via @marktraphagen
It’s time to rethink rank tracking and account for the true visibility of a web listing in search. The post Rank Tracking Isn’t What It Used to Be – So What’s Next
Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation. Please visit Search Engine Land for the full article.
4 New Edge SEO Capabilities with Shopify via @TaylorDanRW
Through edge SEO, we can now work around platform restrictions that riddle Shopify sites. Take advantage of these new capabilities.
How the Bing Q&A / Featured Snippet Algorithm Works via @jasonmbarnard
Here’s how Bing extracts the best answer to any question from the hundreds of billions of pages on the web. The post How the Bing Q&A / Featured Snippet Algorithm Works via @jasonmbarnard appeared first on Search Engine Journal
Pro Tip: How to overcome obstacles to try new PPC tactics
Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year. Please visit Search Engine Land for the full article.
Did you know that Google employs 810 features on its SERPs?
Each feature is tailored to a certain type of search or search intent.
13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events
B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events. With 45 percent of consumers spending more time on social media and 95 percent spending more time on in-home media consumption according to a recent GlobalWebIndex survey, now is an ideal time for brands to drive digital conversations using influencer marketing.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group. Please visit Search Engine Land for the full article
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon. Please visit Search Engine Land for the full article.