This is a programming note that I will be 100% offline the next two days, Wednesday April 15th and Thursday April 16th, for the Passover holiday. This year I decided not to schedule any stories or videos.
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot. The post Why Is a Previously Rocking PPC Campaign Tanking?
When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice.
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Please visit Search Engine Land for the full article.
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue. Please visit Search Engine Land for the full article.
Last September, Google added methods for controlling elements of your search results snippets. Last week, Bing also announced similar controls that it will begin supporting later this Spring
Google discusses how the quality of being unique helps improve rankings. The post Google Says Being Different Helps Improve Rankings via @martinibuster appeared first on Search Engine Journal
Learn how PPC ad fraud affects your business and your budget, and how to beat the click tricksters. The post How Much Is PPC Fraud Really Costing Your Business
Google has upgraded the Google Ads Editor to version 1.3 last week. This version adds a number of additions and improvements including supporting shared budgets, optimization score and much more.