Finding Focus, Peace & Joy During the Coronavirus Pandemic via @beanstalk
The global Coronavirus pandemic has us all relearning how to live our day-to-day lives in a system that is learning on the fly.
SEO
Google AdSense Explains Why Grandma Swimsuit on a Mannequin is “Sexual Content” via @martinibuster
An image of a mannequin in a one-piece bathing suit caused a publisher to lose AdSense earnings. The post Google AdSense Explains Why Grandma Swimsuit on a Mannequin is “Sexual Content” via @martinibuster appeared first on Search Engine Journal .
Digital Marketing News: Micro-Influencers See Rising Engagement, Marketers Turn to SEO During Crisis, YouTube Launches Shorts, & 4 New Pandemic…
SEO will be a primary focus for marketers during the downturn, says survey Search Engine Optimization (SEO) is poised to see increased budget spending during the pandemic, according to recently-released survey results, also showing that organic and paid search were the two top performing channels among multiple industries during 2019. Marketing Land ANA: Most Brands Have Adjusted Their Creative Since COVID-19 Named A Pandemic 92 percent of marketers have made changes to their campaigns since the pandemic began, with 46 percent having reported substantial changes and 42 percent having indicated that they’ve made more moderate changes, according to newly-released survey data from the Association of National Advertisers (ANA). MediaPost People Are Spending 20% More Time in Apps During the COVID-19 Lockdowns [Report] Consumers have been spending some 20 percent more time using mobile apps since the onset of the global health crisis, with teleconferencing app Zoom the most-used business app among iOS users, accompanied by record levels of in-app spending — at $23.4 billion globally for the first quarter of 2020 — according to new report data
As advertisers cut back, U.S. paid search spend estimate is slashed by billions
eMarketer argues paid-search is more vulnerable now than in past recessions. Please visit Search Engine Land for the full article.
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages. Please visit Search Engine Land for the full article
Track how PPC performance changed when specific COVID-19 events took place
This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics. Please visit Search Engine Land for the full article.
Google Answers: Is It OK to Link to My Own Guest Post? via @MattGSouthern
A Google webmaster trends analyst was asked whether or not it’s acceptable for authors to link to their guest posts.
The SEO Elevator Pitch – Best of Whiteboard Friday
Posted by KameronJenkins This week, we’re revisiting an important topic for SEOs everywhere:
Google’s Best Practices for the URL Structures of AMP Pages via @MattGSouthern
Google’s John Mueller recently explained the do’s and don’ts of choosing a URL structure for AMP pages. The post Google’s Best Practices for the URL Structures of AMP Pages via @MattGSouthern appeared first on Search Engine Journal .
Google’s John Mueller: Don’t Wait Around for People to Find Your Site via @MattGSouthern
Google’s John Mueller recently offered some advice that’s applicable to anyone launching a brand new website. The post Google’s John Mueller: Don’t Wait Around for People to Find Your Site via @MattGSouthern appeared first on Search Engine Journal .