PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes. Please visit Search Engine Land for the full article.
A few months ago, Google launched a new feature in Google Search Console named removals.
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns. Please visit Search Engine Land for the full article
Google has added the ability to add a “telehealth info link” to a Google My Business listing, if the listing is a medical/doctor related office. Erica Paige shared a screen shot of this on Twitter.
Danny Sullivan from Google said that any site is able to use the SpecialAnnouncement structured data on their web sites, assuming it is used for COVID-19 or related content. I assumed it was just for official medical and health organizations but I guess I was wrong.
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply
Here is a recap of what happened in the search forums today…
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021. The post Google Delays Launch of New Partners Program to 2021 via @SusanEDub appeared first on Search Engine Journal .
Bing is rolling out new tools for site owners to control how their site appears in Bing’s search results. The post Bing Introduces New Ways for Site Owners to Control Their Search Snippets via @MattGSouthern appeared first on Search Engine Journal .
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide. The post Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide via @SusanEDub appeared first on Search Engine Journal .