Google Maps Now Displays Takeout & Delivery Labels
This may have come last week when I covered the new attributes for restaurants on Google My Business.
SEO
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence. Please visit Search Engine Land for the full article.
Google: Will Never Say That Accessibility Will Never Be A Search Ranking Factor
For as long as I can remember, Google has always said it has to crawl, index and rank and imperfect web. That means broken markup, grammar and typos, sites not built with accessibility in mind and so forth.
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It’s not the right tool for addressing conversion rate volatility during this time. Here’s why. Please visit Search Engine Land for the full article.
How to Spot SEO Myths: 7 Common SEO Myths, Debunked via @HelenPollitt1
We shine the light on some common SEO myths and help you understand the truth behind them.
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense. Please visit Search Engine Land for the full article.
Vlog #60: Eric Wu – The Reason Google Built The Panda Algorithm?
Eric Wu is an SEO who has been doing some pretty intense SEO since 2000. He fell into doing SEO for the City of San Diego when the San Diego Fire Department had a porn site outranking them on Google. It was not easy to outrank a porn site back then..
How to Get Your Brand Message Right & Wrong in Times of Crisis via @theshelleywalsh
Here are examples of brands being genuine and helpful with their messaging and actions during the current COVID-19 crisis. The post How to Get Your Brand Message Right & Wrong in Times of Crisis via @theshelleywalsh appeared first on Search Engine Journal .
Take the 2020 B2B Influencer Marketing Survey
Influencer Marketing is positioned to address some of the key B2B marketing challenges of our time: declining buyer trust, improving content quality, reach and effectiveness. On top of that, business marketers are now faced with the additional challenge of in-person marketing being taken out of the mix with many shifting to pure digital and and purpose driven programs. Influencer Marketing presents an even greater opportunity for B2B brands in an all-digital environment to attract and engage customers with authentic content that builds trust.
Google Explains What’s Important For Top Rankings via @martinibuster
Google’s John Mueller says focus less on links and focus on this instead. The post Google Explains What’s Important For Top Rankings via @martinibuster appeared first on Search Engine Journal