Facebook rolls out hours and services update for COVID-19 communications
There are a number of ways to communicate virus-related updates to customers on the platform. Please visit Search Engine Land for the full article
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Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers
Google Ads, Twitter Amend COVID Ad Policies and Resources via @SusanEDub
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Strategic Domain Name Registrations via @martinibuster
A strategic approach to buying domain name variations can help support traffic and earnings goals. The post Strategic Domain Name Registrations via @martinibuster appeared first on Search Engine Journal .
Search Buzz Video Recap: Google Search Volatility, Search Console Features & COVID, COVID & More COVID
This week in search it was mostly about COVID-19 changes made to Google Search and Google Local/Maps. But before that, I published the monthly Google webmaster report and covered a possible..
Close Variants Are Like Click Fraud – Here’s Why via @Mel66
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do. The post Close Variants Are Like Click Fraud – Here’s Why via @Mel66 appeared first on Search Engine Journal .
Google Publishes Guide for Structured Data with JavaScript via @martinibuster
Google’s Martin Splitt announces JavaScript Generated Structured Data Guidelines The post Google Publishes Guide for Structured Data with JavaScript via @martinibuster appeared first on Search Engine Journal .
Why Would Anyone Leave a Job They Love? via @SEOAware
Overworking yourself – even for a job you love – can have awful consequences. A cautionary tale for SEOs and marketers
New COVID-19 Announcement Tool in Google Search Console via @martinibuster
Google added a new Google Search Console Tool for Coronavirus announcements. The post New COVID-19 Announcement Tool in Google Search Console via @martinibuster appeared first on Search Engine Journal .
Digital Marketing News: Influencers See Surging Engagement, COVID-19’s Impact on B2B Marketers, & New Opportunities For Building Brand Trust
Influencers see surge in engagement, want to help SMBs While other forms of marketing have generally seen decreased effectiveness figures during the coronavirus pandemic, influencer marketing has seen surging social media engagements and impressions, with some 70 percent of influencers seeing audiences seeking guidance from them during the crisis, according to recently-released survey data of interest to digital marketers. Influence Central Forrester: Brands must build trust as coronavirus saps consumer sentiment Although brands have been facing decreased consumer confidence due to the coronavirus pandemic, some are also achieving new levels of trust by helping consumers regain a sense of control, a shift examined in newly-released consumer energy index survey data from Forrester.