Google My Business Support During Uncertain Times
Google posted a microsite with tools and resources to help small businesses during these uncertain times.
SEO
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page via @jasonmbarnard
Learn how to get in the Knowledge Graph (and trigger a knowledge panel for your brand) without a Wikipedia article. The post How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page via @jasonmbarnard appeared first on Search Engine Journal
Why you need to update your PPC ad copy now
Paid search ad copy strategies during the coronavirus pandemic. Please visit Search Engine Land for the full article.
12 Ways to Adapt Your Marketing in Times of Forced Isolation via @calalouf
Discover 12 tips for staying connected with prospects and customers during the days of frayed nerves and social distancing. The post 12 Ways to Adapt Your Marketing in Times of Forced Isolation via @calalouf appeared first on Search Engine Journal .
Vlog #59: Dawn Anderson On Google BERT & What It Really Means
Dawn Anderson runs an agency in the UK named Bertey, and it was named that before Google BERT came out. Her agency is actually named for her dog, which she named Bertey several years ago.
5 Ways to Use Social Media for Connection During Times of Social Distancing via @GaryLHenderson
Here are five ways to use social media to help you stay connected now that social distancing is a must. The post 5 Ways to Use Social Media for Connection During Times of Social Distancing via @GaryLHenderson appeared first on Search Engine Journal .
Did you know that over 60% of organic site visits come from mobile?
Websites should be mobile-first and not just responsive. Please visit Search Engine Land for the full article
5 Stars: 20+ Tips to Invigorate Your B2B Marketing Using Testimonials & Reviews
What’s in a review? With the right client testimonials and customer reviews, B2B brands can increase trust and loyalty in uncertain times while strengthening existing connections and fostering new ones. Your brand may even be sitting on a goldmine of evergreen trust-building user-generated content
Google Ads ends monthly campaign budget test
Any campaigns using it will be switched to daily budgets. Please visit Search Engine Land for the full article.
The Tiger King used illicit SEO tactics to mislead searchers
Joe Exotic renamed his traveling tiger show to imitate his biggest competitor — it didn’t end well for him.