Search marketers are volunteering services, support to help small businesses get through COVID-19
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses.
SEO
Search Buzz Video Recap: Google Algorithm Update, COVID-19 Search Changes & Google SEO Topics
This week we had another possible but still unconfirmed Google search ranking update. Google said they do not penalize for weird brand or site names. Google said it is a myth that it prioritizes AMP pages in search
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers “in the coming months.” It is also expanding ad grants for COVID-19 public service announcements.
A 10-Point Ecommerce SEO Checklist for 2020 via @krisjonescom
Navigating the complex world of ecommerce SEO? This 10-point checklist will ensure you are moving in the right direction.
15 Ideas for Relieving Stress During Coronavirus Quarantine via @searchmastergen
Learn some creative ways to relieve stress during the coronavirus outbreak when many of us are ordered to stay indoors.
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you’re using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times. Please visit Search Engine Land for the full article.
Did you know that users’ gazes follow a pinball pattern?
Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Please visit Search Engine Land for the full article.
Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story…
LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging LinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced
