Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.
SEO
Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak
The crisis may become a breakout moment for Nextdoor. Please visit Search Engine Land for the full article.
Live With Search Engine Land: Top SEOs talk shop, social distancing with Barry Schwartz
Tune in March 23 for our livestreamed meetup with Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders.
Google Says More Granular Levels Of Speed May Become A Ranking Factor
Google’s John Mueller said in a webmaster hangout earlier this week that maybe in the future Google will look at speed metrics in a more granular way when it comes to ranking. Right now, only super slow sites are really impacted by the speed update but this might change at some point.
Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo
Here’s how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover. The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal .
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business. Please visit Search Engine Land for the full article
How SEO Agencies Can Stay Profitable During a Downturn [Webinar] via @lorenbaker
Join our next webinar and learn how SEO agencies can stay profitable in the face of an economic downturn. The post How SEO Agencies Can Stay Profitable During a Downturn [Webinar] via @lorenbaker appeared first on Search Engine Journal .
Working Remote During COVID-19, Content Writing Tips & More with Miranda Miller [PODCAST]
Miranda Miller shares much-needed practical insights on working remotely, her thoughts on writing and content marketing, and more. The post Working Remote During COVID-19, Content Writing Tips & More with Miranda Miller [PODCAST] appeared first on Search Engine Journal .
Google Handwashing Doodle For Dr. Ignaz Semmelweis Tomorrow
Tomorrow, March 20th, Friday, Google will be posted a hand washing video Doodle recognizing Dr. Ignaz Semmelweis, widely attributed as the first person to discover the medical benefits of hand washing. The Doodle shows a video of how to properly wash your hands.
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.