Search Engine Land Awards Deadline Extension Due to COVID-19
Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time. Please visit Search Engine Land for the full article.
SEO
How to Use Forced Bold Text in Google Search Ads via @iansherk
Want to make your PPC ads stand out? Optimize your Google Ads by making
Video: Martha van Berkel talks about structured data
Does adding schema help improve your search rankings?
The 7 Deadly Sins of Social Content Creation via @erinjones
Are you committing any of these sins with your social media content?
Remote Communication Opportunities For B2B Marketers
The challenges brought about by COVID-19 are multi-faceted and permeate the lives of B2B marketers on many levels, yet they also thankfully present new opportunities. Remote work and online business communications are two of the major benefits modern B2B marketers can take advantage of now thanks to the technological advances the Internet and its 50-plus year history has made possible. As a remote worker for the past 13 of my 36 years working in online communications, I’ll offer up a selection of tips to keep in mind as we all adjust to the numerous business changes brought about by COVID-19.
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren’t being answered. Please visit Search Engine Land for the full article.
Coronavirus Impact on Google Ads and Affiliate Sales via @martinibuster
Profound changes in buying trends impacting online marketing right now. The post Coronavirus Impact on Google Ads and Affiliate Sales via @martinibuster appeared first on Search Engine Journal .
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more. Please visit Search Engine Land for the full article.
US Democratic Party Symbol Was A Rat In Google’s Knowledge Panel
Last night for a period of time, if you searched for [democratic party] or similar searches, the knowledge panel showed a rat as the symbol of the party, not the official donkey. Google fixed the issue after a couple hours but this just shows how certain knowledge panels are hard to protect.