SEO

SMX Overtime: Managing your e-commerce category and product detail pages

Posted by admin on 2020/03/13 at 2:10 pm

E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure. Please visit Search Engine Land for the full article

Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

Posted by admin on 2020/03/13 at 2:05 pm

Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.

What We Do in the Shadow DOM via @Jammer_Volts

Posted by admin on 2020/03/13 at 1:45 pm

Working on a site that uses Web Components or JavaScript frameworks? Then this guide to Shadow DOM is for you

Automated Intent Classification Using Deep Learning in Google Sheets via @hamletbatista

Posted by admin on 2020/03/13 at 12:45 pm

Now we can perform automated intent classification by using Google Sheets and a BERT-powered predictive model. The post Automated Intent Classification Using Deep Learning in Google Sheets via @hamletbatista appeared first on Search Engine Journal .

Search Buzz Video Recap: Google & Bing Search Algorithm Changes, People Also Ask Reductions & COVID-19 Adjustments

Posted by admin on 2020/03/13 at 11:51 am

Firstly, I am doing this video from home and it was super early and I didn’t want to wake the family, so I look like more of a mess than normal. On the search news, we may have had a Google search update this week…

Living with Mental Health Challenges via @beanstalkim

Posted by admin on 2020/03/13 at 11:45 am

Here’s my experience as the support person of someone living with anxiety and OCD. The post Living with Mental Health Challenges via @beanstalkim appeared first on Search Engine Journal .

Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

Posted by admin on 2020/03/13 at 10:30 am

B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts Content Consumption and Production Trends for B2B Marketers Creating brand awareness, educating audiences, and building credibility and trust are the three top B2B content marketing goals, according to a new report on content consumption and production trends. Blog posts, customer testimonials and reviews, and whitepapers were the most effective methods for moving prospects along the sales funnel, the report revealed

WordPress Popup Builder Contains Serious Vulnerabilities via @martinibuster

Posted by admin on 2020/03/13 at 8:05 am

Potentially 100,000 sites are exposed to a serious WordPress plugin vulnerability The post WordPress Popup Builder Contains Serious Vulnerabilities via @martinibuster appeared first on Search Engine Journal .

Data suggests there’s still no corporate or brand bias in Google results

Posted by admin on 2020/03/13 at 8:00 am

Google results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated. Please visit Search Engine Land for the full article

Google NYC Scooter Sign For Speed Warnings

Posted by admin on 2020/03/13 at 7:01 am