Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they’re seeing on the ground. Please visit Search Engine Land for the full article
SEO
Google: Indexing Search Result Pages Is A Watering Down Indexed Pages Issue
Google’s John Mueller responded to a comment about Google’s guidelines around “Use the robots.txt file on your web server to manage your crawling budget by preventing crawling of infinite spaces such as search result pages.” He said this is less about spam and more about ” watering down your indexed content with useless pages that compete with each other.”
Google Provides Guidance to Businesses Affected by Coronavirus via @MattGSouthern
Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. The post Google Provides Guidance to Businesses Affected by Coronavirus via @MattGSouthern appeared first on Search Engine Journal .
Building top-funnel content to influence bottom-funnel pages (with real example)
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.
How Much More Effective Are Headings Than Formatted Text? via @RyanJones
Search engines are now smart enough to realize what are headings or titles, even if we don’t explicitly tell them. The post How Much More Effective Are Headings Than Formatted Text? via @RyanJones appeared first on Search Engine Journal
Match-Type Changes & Campaign Structure Choices via @navahf
Find out whether match-type segmentation is a viable account structure and if a pure broad brand keyword is risky. The post Match-Type Changes & Campaign Structure Choices via @navahf appeared first on Search Engine Journal .
Google: Heading & Titles Help A Little With Pagination But Links Help Best
How does Google understand what pages are in a set of pagination?
Google showing ‘key moments’ feature on multiple videos in search results
The video timeline feature is getting more visibility in mobile search. Please visit Search Engine Land for the full article.
4 Ways to Improve Your Content with Social Media via @kristen_vaughn
Let’s dive into four ways social media can be used to improve your content marketing efforts. The post 4 Ways to Improve Your Content with Social Media via @kristen_vaughn appeared first on Search Engine Journal
Improve your SEO with new technical training at SMX Advanced
Check out the all-new programming coming to Seattle June 8-10. Please visit Search Engine Land for the full article