Google adds new image license metadata for licensable image label
Google is beta testing a new way for sites to display licensing information about content that appears in Google Images. Please visit Search Engine Land for the full article.
SEO
A quick guide to understanding Google’s quality rater guidelines
Jennifer Slegg explains the most important themes for brands. Please visit Search Engine Land for the full article.
Google My Business: Keywords In Descriptions Don’t Guarantee Ranking Improvement; But They Could.
Remember when Google added that keywords in business descriptions is a local ranking factor? Then Google pulled some of that information from the help document after local SEOs said it is not true?
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. Please visit Search Engine Land for the full article.
E-commerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Please visit Search Engine Land for the full article.
Google: Spam less than 1% of Maps content
The company cited spam fighting data in a post on contributed content. Please visit Search Engine Land for the full article
Google Search Patent Update – February 18, 2020 via @theGypsy
Check out some interesting Google patents that recently have been granted. The post Google Search Patent Update – February 18, 2020 via @theGypsy appeared first on Search Engine Journal .
4 Questions to Drive More Productive Marketing Meetings
Allow me to paint a picture.
Google AdSense Ransom Extortion Emails For Invalid Traffic
Krebs on Security posted about new AdSense based extortion and ransom emails going out to Google AdSense publishers. Telling them if they do not pay $5,000 in bitcoins within 72-hours, they will send invalid traffic to the site, thus removing the AdSense earnings Google pays the publisher.